Orum

Connect Orum to Airfold to unify your automated outbound calling data.

5 Reasons to Use This Integration

1. Holistic Outbound Performance Insights

Combine Orum's automated calling data with other tools like Salesforce, Outreach, and Gong for a complete picture of your outbound sales operations and performance.

2. AI-Powered Call Optimization

Leverage Airfold's AI capabilities to analyze Orum call data, uncovering trends and insights to optimize your outbound calling strategies and improve connect rates.

3. Custom Outbound Activity Dashboards

Create tailored dashboards that blend Orum data with other sources, giving you unique insights into call activities, connection rates, and pipeline impact across your entire sales tech stack.

4. Automated Outbound Efficiency Reporting

Save time by automating the process of gathering and analyzing data from Orum, integrating it seamlessly with other revenue data sources for comprehensive outbound efficiency reports.

5. Data-Driven Sales Capacity Planning

Use combined insights from Orum and other platforms to accurately measure and forecast your team's true outbound capacity, enabling more effective resource allocation and hiring decisions.

What's Included In The Integration?

Orum data objects:

Calls
Campaigns
Prospects
Dispositions
Users (Sales Reps)
Teams

Orum activities:

Call initiated/connected/completed
Voicemail left
Prospect status updated
Campaign started/completed
Rep login/logout

Airfold actions:

Retrieve Orum data
Create/update Orum records
Generate custom reports
Create AI-powered insights
Trigger Orum campaigns (if applicable)

How to Set It Up

Log in to your Airfold account and navigate to the Integrations page.
Find and select the Orum integration.
Click "Connect" and you'll be prompted to enter your Orum API credentials:
- API Key
- API Secret (if required)
Grant necessary permissions for Airfold to access your Orum data.
Choose which Orum data objects you want to sync with Airfold.
Set up the sync frequency (real-time, hourly, daily, etc.).
Configure any custom fields or mappings between Orum and other data sources in Airfold.
Set up any specific automations or workflows you want to create between Orum and Airfold.
Save your settings and start using Orum data in your Airfold dashboards and reports.

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